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Sarah Francis

Joe Fresh Spring 2012

I headed to Toronto for the Joe Fresh Spring 2012 preview and was excited to see what the brand had in store for the frugal and fashionable this season. Though I'd already seen the runway show back in October, it's always different seeing the line up close, without the distractions of the lights, flashbulbs and general frenzy of the catwalk. The Joe Fresh team had assembled the collection in a stark white space and, as many editors remarked, it felt like a breath of fresh air. The colours this coming season are totally on-trend - a palette of bright sorbets and citrusy hues that pop against white, black and denim. Though Joe Fresh hasn't abandoned its well-loved staples of easy knits and nautical striped shirts, the runway line has expanded dramatically, meaning we'll actually be able to get our hands on more than a few fashion pieces this spring. Plus, the men's line really pushes the envelope, with printed blazers and pants and colourful separates that I can't wait to get on my husband (if he'll let me :))  RLR's Must-Have's:  The navy and red printed blazers ($149 each), the green riding jacket ($189) the fun, patterned shirts ($24-$29), and the orange-soled white oxford shoes ($59)For women, I was most impressed with the way Joe Fresh has attended to the details that perhaps were lacking in seasons past; the sweet little buttons on a striped boatneck tee ($24), the patterned lining on a pair of slipper flats ($49) and the neoprene collar on a highlighter orange blazer ($149) all make the collection feel a little less grocery-store and decidedly more glam. The colours, too, were bang on, with gutsy, saturated brights making a statement on everything from sweaters to pants to tees. The bold yellow maxi-skirt/tech-tee combo will be a hot… Read More