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Rick Chung

The social medium: How to build a personal brand online

Originally published at www.rickchung.comYou may have noticed I recently rebranded and redesigned most of my personal and professional online properties, profiles, and social networks. I think I was overdue for a (slight) facelift amounting to mostly cosmetic changes and improvements to project a cleaner, more professional look and feel. This was all in an effort to refresh my own personal brand online. Here are a few tips. Enjoy.1) Define yourself (clearly).It's no coincidence I use the same keywords, phrases, and slogans to describe myself and my work. I am diligent in maintaining a consistent (more on that later) and reliable personal brand online and in real life. This is part of managing expectations and relaying a solid professional presence.Don't be afraid to be bold, but do it cautiously. There are extra points for originality (only if you do it right). You want to stand out positively. If the mood strikes, I'll fly loose and use more personal, fun elements to project my personality, but I try to keep it relatively consistent and clean.2) Make things looks nice.I am a bit of a design junkie. I read a lot of blogs and know what I like in terms of design and content management. I think there's a lot of value in clean, simple, basic, straightforward designs. I hate clutter and messiness.Sometimes I struggle between juggling a fun, genuine, authentic personality online or a professional, sleek look. I choose to display amateur, goofy photos of myself in order to build a strong connection with my audience. However, I'm ever more moving towards fancier, classier design elements for business purposes. Whatever I do, I try to never be boring.3) Build and control your brand.Own your brand. It will become you are. It should reflect you as a person accurately. Be genuine, but make sure everything you put online truly… Read More